What does a communications company do?

Great question.  Communications refers to anything you use to engage with others. This may be social media, blogs, news articles, brochures, emails, newsletters, video, photography and more. And these can be both internal and external to your organisation.  At Very Media, we will ensure you communicate more efficiently and effectively through careful crafting and storytelling designed with your audience in mind. Ask us how we can help you with your next project.


What is the difference between communications and content marketing?

The short answer is basically nothing. When you Google ‘what is content marketing’ the following definition appears: “A type of marketing that involves the creation and sharing of online material (such as videos, blogs and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
 

This is what great communications is all about -- creating content and communicating it in a way that will reach your target audience.


How do I know if I need a communications strategy or a marketing strategy?

In all honesty, you need both.  Great communications and marketing work hand in hand.  While marketing focuses more on selling your product or service, a communications plan will prioritise the development of great content for your marketing plan, and enhancing your reputation without the sales spiel. Very Media is more than happy to discuss your company’s needs. Book a one-on-one, obligation-free meeting today.


How much do communication services cost?

It really depends on how much you require and the frequency of your needs.  At Very Media, our services can be tailored to suit your budget. We’re open about the costs along the way.  There are no unpleasant surprises.


Why is it important to have good quality content?

Great content allows you to:

●      humanise your brand

●      tell a story in an engaging way

●      be ranked higher by Google and social media algorithms

●      generate engagement with target audiences

●      generate organic reach and expand paid reach at a lower cost


For further guidance on content and communications, download our FREE eBook - The A to V of Great Content.


And if we haven’t answered all your questions, we’re only an email or phone call away. 

We’re Very happy to talk to you about your communication needs.